Ubisoft Watch Dogs game PR stunt ends up with bomb squad being called in- Awkward!

(image courtesy of watchdogs.ubi.com) Ninemsn employees were evacuated from the Australia Square building in Sydney in May when journalist opened a suspicious package. A safe was accompanied by a note which said “check your voicemail” amid a raft of blacked-out lines. As the package couldn’t be opened and was said to be making a strange noise, Ninemsn immediately called in… Read more →

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Ellens Oscar Selfie Samsung Stunt

We’ve all seen it by now but what motivated Ellen to take the selfie that almost broke Twitter? According to The Wall Street Journal, Samsung spent an estimated $20 million on advertising, which included some product placement. When Ellen decided she wanted to take selfies during the show, Samsung executives were drafted in to train her how to use the… Read more →