The Australian Touring cast of The Lion King musical pulled of a simple, possibly impromptu, stunt that has gone viral. Great Publicity! Read more →
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Ellens Oscar Selfie Samsung Stunt
We’ve all seen it by now but what motivated Ellen to take the selfie that almost broke Twitter? According to The Wall Street Journal, Samsung spent an estimated $20 million on advertising, which included some product placement. When Ellen decided she wanted to take selfies during the show, Samsung executives were drafted in to train her how to use the… Read more →
Male CEO of Lingerie Company Kewi to Get Breast Implants to Test His Invention
WOW. What a PR stunt! The male CEO of a brand new lingerie company that is making waves for its revolutionary and high-tech take on bras for larger breasts has announced that he will get breast implants in order to test his invention. Kewi Bra founder Muyiwa Olumide firmly believes that any inventor should live and breathe his own product… Read more →
Ryanair passengers call cops to get off plane
More than 100 travellers, including children, were stranded on a Ryanair flight called police from the tarmac after being left for hours without food or drink. Tired and hungry, they asked flight attendants for food and water but were refused. The ordeal saw police called by passengers to intervene. One passenger vlogged (check out the video below) the incident on her… Read more →
Paddy Power gate crash BRIT Awards
Paddy Power’s very own Daft Punk team met up in London to crash The BRITS. The crowd went wild as the boys stripped off to reveal their ‘Paddy Power’ branded underwear. Great stunt from Paddy Power! Read more →
How organizations can better use Instagram
Pawn Stars get great PR
A couple of weeks ago a Reddit user, MrsLeslie posted a note that Rick Harrison, one of the Pawn Star’s (the TV show), penned to a young fan with autism who wrote in. According to MrsLeslie, the boy’s mom said: “Little J is a huge fan of ‘Pawn Stars,’ and he talks about the show incessantly. I encouraged him to write… Read more →
PR Offensive: Soda Stream vs Goliath
Japanese lingerie brand create true love bra
A Japanese lingerie brand,Ravijour, has created a bra that can only be removed when its wearer is experiencing ‘true love’. The bra works by monitoring heart rate increases specifically caused by hormone levels secreted by the adrenal medulla – the gland that releases adrenalin into the bloodstream. Apparently, the bra works by monitoring heart rate increases specifically caused by hormone… Read more →