niavie

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Nippon Airways apologise for racist ad

(Photography credit to airplane-pictures.net) All Nippon Airways (ANA) was forced to apologise today for an advert which critics claim racially stereotyped Westerners as having big noses and blond hair. The ad sees two Japanese men discussing the view of the airline when one says: ‘Let’s change the image of Japanese people.’ ‘Sure,’ replies the other, who is now wearing a… Read more →

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American Eagle ditch Photoshop in latest campaign

American Eagle have just launched a new campaign which is bucking the trend for digitally altered fashion images. For the new Aerie Real lingerie campaign, ‘We left everything,’ style and fit expert Jenny Altman told GMA. ‘We left beauty marks, we left tattoos, what you see is really what you get with our campaign.’ The brand hopes that its authentic representation of girls… Read more →

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Wet Seal give girl with Downs Syndrome her dream to star in new campaign

I ADORE this story! I love when brands do something out of the ordinary and something which can change somebody’s life or give them an amazing experience. Karrie Brown, a teenager with Downs Syndrome (17), from Collinsville, Illinois, realised her dream when she was picked to star in a new campaign for the girls’ fashion label, Wet Seal after a… Read more →

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INTRODUCING… ELAINE HESSION

INTRODUCING… ELAINE HESSION! Elaine Hession, owner and founder of Lovelane PR. Fashion stylist for the Irish Wedding Diary and makeup Artist & Blogger for Closer2Fabulous.  1)       Why did you choose a career in Advertising/Marketing/PR/Media? Genuinely, I always found myself attracted to marketing campaigns, PR stunts and was sucked in by new and innovated things on the market especially in the beauty… Read more →

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Ben & Jerrys acknowledge Marijuana law passed in Colarado

    I  love this tweet from Ben & Jerrys. They tweeted “Breaking News: We’re hearing reports of stores selling out of Ben & Jerry’s in Colarado. What’s up with that?”   What was happening in Colarado? Colorado became the first state to allow the sale of recreational marijuana to anyone 21 or older. Nicely done Ben & Jerry’s! Read more →

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Bikini Clad Barista Calls Customers Fat on Facebook- How to alienate your customers and destroy your business…

Meghan Calavan,owner of Sips Ahoy in Washington, U.S.A., a coffee shop which sees bikini clad baristas serve customers, has become embroiled in a bitter cyber bullying case involving a customer. Calavan has posted cruel jibes about a customers size on Sips Ahoy’s business page, which has angered local residents.   Jesseka Kathleen Cladek called the business a “run down whore… Read more →

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Coca Cola remove Gay marriage scene from Irish ad

Coca Cola have caused controversy by slightly tailoring their latest ad campaign ‘Reasons to Believe to each country in which it is shown. Why does this cause controversy? Well, in their Irish ad, Coca-Cola have omitted a scene of gay marriage which is airing in many other countries, saying that since gay marriage is not yet legal in Ireland, the… Read more →