Samsung celebrity tweets support for Galaxy S4 from his iPhone… Big Uh Oh!

  As a PR pro, if you are currently sponsoring any celebrity to tweet on behalf of your clients brand, then this is your WORST nightmare. Spanish tennis player David Ferrer sent a tweet out to more than 350,000 of his followers  telling them how great using Samsung’s new Galaxy S4 was, but accidentally sent the message from his iPhone.… Read more →

Havana Club: launches ‘gap year’ contest

Cuban rum maker Havana Club is searching for a curious and open-minded person to embark on a year-long trip around the world. The winner of the Havana Club Gap Year Contest will visit 12 countries and live 12 unforgettable experiences. According to Havana Club, and I’d have to agree with them,  it seems that today, we are so busy dealing… Read more →

Allen Solly: Launch new collection through Twitter

Allen Solly launched the new ‘Friday Dressing’ clothing collection through a pretty innovative billboard in India – using Twitter! The billboard held 60 shirts; hiding the new collection picture behind it. The brand tweeted using a hashtag, #RainingSolly Fridays are hot because etc., and people were invited to tweet using it. The hashtag changed every 15minutes and the fastest tweeter… Read more →

Vodka Rocks: 0% Alcohol Vodka

  As part of creating a buzz around their latest feature film, Vodka Rocks!, independent, innovative film company Skuflix, decided to challenge New Yorkers and test their views on marketing and consumerism. Vodka Rocks! is a satirical comedy about the hold of consumerism and branding on the American psyche.   They decided to try their own experiment in marketing and branding… Read more →

Sea Life: Save our Sharks!

The national aquarium at SEA LIFE, Bray, has called on the Irish Government to  help protect a misunderstood species as part of Shark week, calling specifically on the Irish Government to protect our Basking Shark population. Ireland’s national  aquarium, SEA LIFE in Bray is celebrating Shark Week with a series of events, exhibitions and activities and as part of its… Read more →

Red Bull: The Importance of a good PR stunt

Red Bull’s signature logo ‘Gives you Wings’ was certainly true following Felix Baumgartner’s Oct. 14 jump from the middle of the earth’s stratosphere, which was sponsored by Red Bull, made social media and space history. The almost 23-mile free fall jump set records, not only stunning but also amazing people around the world, who reacted on through various social media channels online.… Read more →

Body Form: Give Masterclass in leveraging Social Media

I was recently told by Richard Johnson from Pulse House that I simply had to check out Body Form’s latest response to a Facebook comment from one Richard O Neill. So what did Richard ask on Body Form’s Facebook page that warranted a video response from the company that has subsequently gone viral? The comment soon went viral and amassed… Read more →

Dublin Web Summit: RTÉ Digital reiterates its ambition to engage, collaborate, and listen to Ireland’s youth

As part of her conversation with Ann O’Dea – CEO of Silicon Republic – at the Dublin Web Summit, the Managing Director of RTÉ Digital, Múirne Laffan, reiterated the division’s ambition to engage, collaborate and listen to what she described as “Ireland’s vibrant and gifted technical and creative community”. “We have exceptionally talented people working with us in RTÉ Digital,… Read more →

Paddy Power: We Hear You @The Ryder Cup

Irish Bookmaker, Paddy Power, took to the sky above the Medinah Country Club (USA) last weekend to deliver the world’s first ‘sky tweet’ campaign in support of Team Europe at the Ryder Cup tournament. The video below shows how it’s done…     The computer-controlled messages were delivered by five stunt planes flying in formation wing to wing and spelling out each character… Read more →