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Ellens Oscar Selfie Samsung Stunt

We’ve all seen it by now but what motivated Ellen to take the selfie that almost broke Twitter? According to The Wall Street Journal, Samsung spent an estimated $20 million on advertising, which included some product placement. When Ellen decided she wanted to take selfies during the show, Samsung executives were drafted in to train her how to use the… Read more →

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Dear Topshop…

 Topshop partnered with Pinterest for their latest Christmas campaign. The retailer is challenging customers to submit their very own “inspirational Pinterest board” – Lovingly titled ‘Dear Topshop’. Many companies struggle, when trying to tie building in-store and online presence which result in actual sales. I think Topshop have hit the nail on the head with this campaign. Tying in with Pinterest and allowing… Read more →

HommeMystere launch mens lingerie line

“HommeMystere understands you want quality lingerie style underwear made with care, attention to detail, and fits your body perfectly. Comfortable mens panties that really do fit, bra straps that don’t fall off the shoulder, teddies that don’t ‘ride up’ half way through the night and quality soft fabrics that feel great for all day wear.” Does this sound like something you  want… Read more →

Life Style Sports Launch ‘Game On’

On Monday 15th April, Life Style Sports launched its ‘Game On’ sports style campaign. The Game On collections highlight this seasons key sports style trends at Life Style Sports, giving customers a fresh and vibrant selection of footwear and apparel to choose from to create their own sports style look.   With international stars already setting the sports style tone; Professor… Read more →

Lululemon: Bend over or no refund?

    Lululemon announced a product recall last week but to get your cash back on their black Luon yoga pants, store assistants required customers to perform a little test to ensure the pants were faulty. What was the fault I hear you ask? Well, in the case of these yoga pants, they were simply too sheer. Rather than simply… Read more →

Oasis: Executive Team To Take Over at Oasis Patrick Street, Cork!

    This is a pretty cool campaign from Oasis. Following a competitive internal competition, ‘Oasis Store Of The Year’, which saw Oasis mangers across UK and Ireland put forward their store teams to compete to be named the best in their business – Oasis, Patrick Street, Cork, took home the prestigious title, following a tough judging panel – the… Read more →

Life Style Sports: No Excuses, No Regrets!

Last week, Life Style Sports launched its first running and fitness campaign, totally dedicated to men’s running and fitness – ‘No Excuses, No Regrets!’ Supported by Life Style Sports top four fitness and running brands Nike, adidas, Asics and Under Armour the message to everyone starting to get fit for the new year, is make sure you train in the… Read more →

LFW12: Topshop partner with Facebook

  Topshop has partnered with Facebook to develop a new social media experience for its Unique spring/summer 2013 London Fashion Week show. Viewers of the Topshop Unique show this coming Sunday will be able to ‘customise the catwalk’ giving them the ability to change the colour of key looks and accessories. Not only that but they will also be able to order their favourite looks instantly… Read more →

Diane Von Furstenberg: Google make a splash with DVF at NYFW12

Lately Diane Von Furstenberg has been the powerhouse of PR partnerships; designing a swimwear line for ROXY and joining forces with Evian to create a limited edition 2013 bottle which will be available in November 2012. Von Furstenberg’s latest partnership saw her partner with Google for New York Fashion Week, in a fashion first which saw the marriage of fashion… Read more →

Miinto: Trend it Like Beckham?

Not often enough do the Irish fashion industry produce their own research so I found it refreshing to find’s most recent survey on the fashion industry conducted at the Ultimate Girl’s Day Out over the weekend, waiting in my inbox. I’m a firm believer in the old adage ‘Fail to prepare…Prepare to fail’, and it look’s like Miinto most… Read more →