Wilde: Where the wild things are…

Last Thursday, saw the opening of Wilde Bar, Club & Venue on Wicklow St., Dublin 2. PR wise this is an interesting one as I was looking after the PR for this account. Wilde is a new Bar, Club and Venue situated in the heart of Dublin’s fashion District on Wicklow Street, curated and directed by entertainment impresario and leading… Read more →

Victoria’s Secret: Angels in Love to set pulses racing

Victoria’s Secret sure know how to get a girl’s attention. Featuring blonde ‘Angels’ Erin Heatheron, Lindsay Ellingson and Elyse Taylor in a dreamy summer sequence, a new campaign entitled Angels in Love, is bound to set some hearts racing. The campaign to launch their new push up bra is sure to be a success, with the launch of an ad… Read more →

M&S: Revolutionize shopping with Joanna Lumley?

  Marks & Spencer (M&S) has joined forces with Joanna Lumley to launch Shwopping – a new initiative that will revolutionize clothes shopping and help consumers to live more sustainable lifestyles. M&S believes unwanted clothes should have a future: they should be put to good use, not just thrown out. It is therefore asking its customers to shwop – give… Read more →

Target Australia: Great way to promote mid season sale

Target Australia’s recent ad campaign featured a man with 3 arms, in what seems to be the new ‘in’ PR move to make within the clothing industry. Target Australia’s PR company then proceeded to upload the offending picture to their Facebook page announcing their mid season sale, with the caption, “We couldn’t help but have a laugh this morning when… Read more →

Stüssy: Strip for more ‘likes’

Advertisers for Stüssy Amsterdam have taken Facebook viral marketing to new levels by featuring a model who will strip for ‘likes’. The clever campaign will display the entire Spring Summer 2012 collection. As Facebook ‘likes’ increase, the model will shed a new item from the collection. The campaign has gained quite a bit of coverage to date with many deeming… Read more →

Chanel: Karl Lagerfeld sends Adele designer hand bags as apology for calling her fat…

So we all remember THOSE comments Karl Lagerfeld made about Adele in February of this year. It now seems Lagerfeld realises the power of Adele as in addition to a public apology the designer has also sent Adele a a range of the label’s coveted handbags. According to The Sun, ‘He told his team to send Adele the best the… Read more →

Chanel: Copycats?

Chanel have withdrawn range of accessories that look remarkably similar to those by New York jewellery star, Pamela Love. When the Daily Mail contacted both designers for comment, Love remained silent but amazingly a spokesman for Chanel responded: ‘Out of respect for the concerns raised and for the artistic process generally the House has decided not to offer these bracelets… Read more →

Manchester Trafford Centre: Magic Mirror

  Manchester’s Trafford Centre are going above and beyond for their shopper’s, in what I can on ly describe as a GREAT PR stunt – a magic mirror, which promises to save shoppers time trying clothes on! Not only will shoppers save time trying on clothes but the magic mirror allows them to try on clothes from multiple retailers at… Read more →

Nike: Apologise to Irish

Nike has apologised to the Irish people following their introduction of a drink-inspired St Patrick’s Day-themed runner, which reminded many  of the notorious Black and Tans. The shoe label has launched its new £70 ‘beer-themed’ trainer ‘The Black and Tan’ just in time for St Patrick’s Day on Saturday. An advertisement for the shoe says: ‘Tis the season for Irish… Read more →