Miele: Turning tunnels into vacuum cleaners

  Tasked with promoting the “monster suction” of the extra powerful Miele S8 vacuum cleaner. Mayer McCann Erickson, Bratislava, Slovakia created an online video that shows how the machine can vacuum absolutely everything. They turned a well-known tunnel in Slovakia into a pipe of the Miele S8. The pipe indeed vacuumed everything – even cars and trucks.     As a… Read more →


Ryanair, Ireland’s favourite airline, (on Dec 14th) announced that Stephen McNamara, after 4 years of being battered and abused by Michael O’Leary on one side and the European media on the other, has decided to pursue an easier life and will, in February next, join the IRFU as their Director of Communications.  Stephen can expect to take far fewer hits… Read more →

Allen Solly: Launch new collection through Twitter

Allen Solly launched the new ‘Friday Dressing’ clothing collection through a pretty innovative billboard in India – using Twitter! The billboard held 60 shirts; hiding the new collection picture behind it. The brand tweeted using a hashtag, #RainingSolly Fridays are hot because etc., and people were invited to tweet using it. The hashtag changed every 15minutes and the fastest tweeter… Read more →

Aloft Hotels: Ask PR Agencies to pitch through Twitter

  Starwood Hotels’ Aloft chain has opened up what it’s calling an “RFTweet” campaign over the social network, inviting agencies to pitch its business using 140 characters or less. The first question posed reads, “Q1: Many PR agencies can create buzz — how does YOUR agency stand out from all the noise?” That’s the first in a line of questions that Aloft’s… Read more →

Clear Trip: Why we fired our PR agency…

  Yesterday, Clear Trip had the unpleasant task of firing their Public Relations agency, Buzz PR. They fired them because BuzzPR were spamming their customers.   Clear Trip posted the following announcement on their blog… At Cleartrip, we do not spam our customers or anyone else, ever. Period. There is no negotiating this. Here’s what happened. At around 4 pm, we came… Read more →


  Leinster Rugby   Leinster Rugby would like to invite applications for a 6 month PR Internship;   What is on offer? 6 Month Internship with one of the fastest growing and successful franchises in world rugby Article writing for regional press and Leinster’s Internal Communication Channels Opportunity to feature on and build relationships with Local Radio Stations  Match day… Read more →

Vodka Rocks: 0% Alcohol Vodka

  As part of creating a buzz around their latest feature film, Vodka Rocks!, independent, innovative film company Skuflix, decided to challenge New Yorkers and test their views on marketing and consumerism. Vodka Rocks! is a satirical comedy about the hold of consumerism and branding on the American psyche.   They decided to try their own experiment in marketing and branding… Read more →

Social Media: #susanalbumparty

  Singer Susan Boyle’s PR team were left red-faced after tweeting a promotion for her new album with a ‘hashtag’ featuring a rude double entendre  #susanalbumparty. To promote the star’s new album Standing Ovation, a social media team used her official Twitter account @SusanBoyleHQ sending the tweet which has since garnered a huge amount of press attention, having been retweeted… Read more →

Wilde Launches The Search For Ireland’s Premier Burlesque Star to celebrate Dublin’s Burlesque Festival

  Ireland’s most cosmopolitan Bar, Club & Venue has teamed up with Make Up Forever to launch a search for Ireland’s  premier  Burlesque Performer who will then be launched on the international Burlesque Scene.  Burlesque as an artform has undergone a huge resurgence worldwide with international stars including the likes of Dita Von Teese & Immodesty Blaize.  Wilde on Wicklow… Read more →