During the opening weekend of James Bond movie Skyfall, Sony Mobile carried out a stunt in true undercover manner to promote the waterproof smartphone Xperia acro S. Cool stunt, Delivering waterproof smartphones – secret agent style. Love Niamh x Read more →
2012
Bary’s Tea: Name your box!
Barry’s Tea released the iconic ‘Your Tea’ advertising campaign in 2011, a campaign that sent Irish tea fans into a tizzy as they saw their names on bill boards and bus stops emblazoned across the flagship Gold Blend box. The Barry’s Tea Facebook and Twitter pages were swarmed with questions from tea lovers on how to get their own box… Read more →
Hitler reacts to PR Measurement…
Love Niamh x Read more →
Dublin Web Summit: What I Learnt – Day 2!
We want to trust what people tell us. Most of the decisions we make are based on the people around us @basvandenbeld Google+ is all about data Google is trying to combine social and search 2 types of authority that google research – those around us and those who we look up to @basvandenbeld In the U.S you can hire a slumber… Read more →
Dublin Web Summit- What I learnt! – Day 1
So as the regular readers of LovePR.ie know, I recently attended the Dublin Web Summit. I tweeted up a small storm and have since been trying to group the information I have learnt into blog posts, with no such luck to date. Instead, I’ve decided to publish all the quotes I tweeted here on LovePR. Without further ado… Dealing with… Read more →
John St: BUYRAL – Professional Clicking Viral Video
A Toronto ad agency’s satirical video has gone viral. The subject of the video in question? Ad agencies and their desperate attempts to make videos go viral. The video, called BUYRAL — Professional Clicking (see below) proposes a straightforward-sounding solution. “It’s simple. Now you can pay for the clicks you need to make your video go viral,” intones a cheery-sounding narrator. As the… Read more →
Air New Zealand: The airline of Middle-Earth!
Air New Zealand partnered with WETA Workshop on a brand new Hobbit inspired Safety Video. The airline’s four-minute safety video featuring the character Gollum and film director Peter Jackson got more than 2 million hits on YouTube within a day of being posted last Thursday. The carrier calls itself “the airline of Middle-earth” and cabin staff appear in the clip as… Read more →
Coca Cola FM: Transform magazine into iPhone sound amplifier
To celebrate Coca-Cola.FM first birthday, Capricho Magazine subscribers received their magazine with a special cover that allows the reader to transform the magazine into an iPhone sound amplifier. Just roll it up, plug your iPhone and amplify your party. This is pretty cool! <p><a href=”http://vimeo.com/50106482″>Coca Cola Magazine Amplifier</a> from <a href=”http://vimeo.com/rodrigoadam”>Rodrigo Adam</a> on <a href=”http://vimeo.com”>Vimeo</a>.</p> Love… Read more →
Introducing… IAN O’ KEEFFE
INTRODUCING… IAN O’KEEFFE, PR Account Executive and editor of ‘Threadhouse.net’ – a style, lifestyle, music, tech and design website / blogosphere. I am an ex-mortgage advisor turned PR exec 1) Why did you choose a career in Advertising/Marketing/PR/Media/Business? I wouldn’t say ‘I’ chose a career in PR, PR kind of ‘chose’ me! I stuck with it because it is everything… Read more →
Sea Life: Save our Sharks!
The national aquarium at SEA LIFE, Bray, has called on the Irish Government to help protect a misunderstood species as part of Shark week, calling specifically on the Irish Government to protect our Basking Shark population. Ireland’s national aquarium, SEA LIFE in Bray is celebrating Shark Week with a series of events, exhibitions and activities and as part of its… Read more →