Have you ever seen a plane and wondered where it was flying to? British Airways are aiming to bring back the magic to flying with interactive billboards. The digital screens installed by the airline, in Piccadilly Circus and Chiswick in London, show a child standing up and pointing to the aircraft as it travels above the sign, and then displays the… Read more →
In Volvo Trucks’ latest live test film ‘The Epic Split’, Hollywood action star Jean-Claude Van Damme performs one of his world-famous splits between two Volvo FM trucks as they are driven in reverse. However, the incredible stunt – a world first – was only made possible by Volvo Dynamic Steering. Cool stunt and Volvo were definitely onto a winner… Read more →
Five year old Miles is battling leukaemia. He is a bright, positive, little boy who finds inspiration in super-heroes. When Make-A-Wish Greater Bay Area (America), interviewed Miles for a wish, he surprised even his parents: Miles wanted to be Batkid! On Friday 15 November, Miles got his wish! The day began with a breaking news story. San Francisco’s Police Chief… Read more →
Definitely more out there as PR stunts go… Read more →
Create and promote what you love. Engage your audience with amazing content for any device. Sound good? PitchEngine allow PR pros to create a pitch, publish it and finally, – the most important part-, to track it. Boasting a client list of over 50,000 brands, I’m confused as to why I haven’t heard of it sooner. According to their website,… Read more →
Topshop partnered with Pinterest for their latest Christmas campaign. The retailer is challenging customers to submit their very own “inspirational Pinterest board” – Lovingly titled ‘Dear Topshop’. Many companies struggle, when trying to tie building in-store and online presence which result in actual sales. I think Topshop have hit the nail on the head with this campaign. Tying in with Pinterest and allowing… Read more →
To celebrate (or should I say piggyback…) the upcoming release of Anchorman 2: The Legend Continues, Ben & Jerry’s ice cream company has unveiled a new flavour to honour the newscaster’s love for scotch whisky. The ‘Scotchy Scotch Scotch’ flavour does not contain any alcohol, but rather butterscotch ice cream and butterscotch swirl ribbons. It will only be available in the US.… Read more →
Possibly one of my favourite Halloween PR stunts from Belgium agency Buzz in a Box highlighting the competitive nature between the two brands in a cute stunt. In my humble opinion, some of the very best stunts are some of the simplest. Read more →
84 London-based advertising agency Draftfcb has recently launched an outdoor campaign in Ireland for cookie brand, Oreo, ‘Dublin Twist’. Featuring a total of 15 ads, Two of which—Iveagh Gardens and the Bram Stoker Festival—are suggestions from the public. The sixteenth and last ad will depict a place or event chosen by a reader from TheJournal.ie.The campaign is a follow-up from the brand’s Cannes Lions Cyber… Read more →
http://www.youtube.com/watch?v=qgp6d6PA7GI Shot on location at the Irish Wheelchair Association (IWA) Headquarters in Clontarf, Dublin, the new video from Irish Academy of Public Relations is all about writing press releases. The video follows developments at the Irish Wheelchair Association as they plan a programme of action to get people with disabilities to sign up for public housing. The campaign was targeting… Read more →
