2014

Ubisoft Watch Dogs game PR stunt ends up with bomb squad being called in- Awkward!

(image courtesy of watchdogs.ubi.com) Ninemsn employees were evacuated from the Australia Square building in Sydney in May when journalist opened a suspicious package. A safe was accompanied by a note which said “check your voicemail” amid a raft of blacked-out lines. As the package couldn’t be opened and was said to be making a strange noise, Ninemsn immediately called in… Read more →

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Ellens Oscar Selfie Samsung Stunt

We’ve all seen it by now but what motivated Ellen to take the selfie that almost broke Twitter? According to The Wall Street Journal, Samsung spent an estimated $20 million on advertising, which included some product placement. When Ellen decided she wanted to take selfies during the show, Samsung executives were drafted in to train her how to use the… Read more →

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Male CEO of Lingerie Company Kewi to Get Breast Implants to Test His Invention

WOW. What a PR stunt! The male CEO of a brand new lingerie company that is making waves for its revolutionary and high-tech take on bras for larger breasts has announced that he will get breast implants in order to test his invention. Kewi Bra founder Muyiwa Olumide firmly believes that any inventor should live and breathe his own product… Read more →

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Ryanair passengers call cops to get off plane

More than 100 travellers, including children, were stranded on a Ryanair flight called police from the tarmac after being left for hours without food or drink. Tired and hungry, they asked flight attendants for food and water but were refused. The ordeal saw police called by passengers to intervene. One passenger vlogged (check out the video below) the incident on her… Read more →

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Japanese lingerie brand create true love bra

A Japanese lingerie brand,Ravijour, has created a bra that can only be removed when its wearer is experiencing ‘true love’. The bra works by monitoring heart rate increases specifically caused by hormone levels secreted by the adrenal medulla – the gland that releases adrenalin into the bloodstream. Apparently, the bra works by monitoring heart rate increases specifically caused by hormone… Read more →

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Nippon Airways apologise for racist ad

(Photography credit to airplane-pictures.net) All Nippon Airways (ANA) was forced to apologise today for an advert which critics claim racially stereotyped Westerners as having big noses and blond hair. The ad sees two Japanese men discussing the view of the airline when one says: ‘Let’s change the image of Japanese people.’ ‘Sure,’ replies the other, who is now wearing a… Read more →

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American Eagle ditch Photoshop in latest campaign

American Eagle have just launched a new campaign which is bucking the trend for digitally altered fashion images. For the new Aerie Real lingerie campaign, ‘We left everything,’ style and fit expert Jenny Altman told GMA. ‘We left beauty marks, we left tattoos, what you see is really what you get with our campaign.’ The brand hopes that its authentic representation of girls… Read more →