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Wet Seal give girl with Downs Syndrome her dream to star in new campaign

I ADORE this story! I love when brands do something out of the ordinary and something which can change somebody’s life or give them an amazing experience. Karrie Brown, a teenager with Downs Syndrome (17), from Collinsville, Illinois, realised her dream when she was picked to star in a new campaign for the girls’ fashion label, Wet Seal after a… Read more →

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INTRODUCING… ELAINE HESSION! Elaine Hession, owner and founder of Lovelane PR. Fashion stylist for the Irish Wedding Diary and makeup Artist & Blogger for Closer2Fabulous.  1)       Why did you choose a career in Advertising/Marketing/PR/Media? Genuinely, I always found myself attracted to marketing campaigns, PR stunts and was sucked in by new and innovated things on the market especially in the beauty… Read more →

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Ben & Jerrys acknowledge Marijuana law passed in Colarado

    I  love this tweet from Ben & Jerrys. They tweeted “Breaking News: We’re hearing reports of stores selling out of Ben & Jerry’s in Colarado. What’s up with that?”   What was happening in Colarado? Colorado became the first state to allow the sale of recreational marijuana to anyone 21 or older. Nicely done Ben & Jerry’s! Read more →

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Bikini Clad Barista Calls Customers Fat on Facebook- How to alienate your customers and destroy your business…

Meghan Calavan,owner of Sips Ahoy in Washington, U.S.A., a coffee shop which sees bikini clad baristas serve customers, has become embroiled in a bitter cyber bullying case involving a customer. Calavan has posted cruel jibes about a customers size on Sips Ahoy’s business page, which has angered local residents.   Jesseka Kathleen Cladek called the business a “run down whore… Read more →