As part of a clever advertising campaign for European insurance companies Europ Assistance IT and Genertel, ad agency M&C Saatchi Milano installed a full-size submarine…
Possibly one of my favourite Halloween PR stunts from Belgium agency Buzz in a Box highlighting the competitive nature between the two brands in a cute stunt. In…
Starwood Hotels’ Aloft chain has opened up what it’s calling an “RFTweet” campaign over the social network, inviting agencies to pitch its business using…