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INTRODUCING… ELAINE HESSION! Elaine Hession, owner and founder of Lovelane PR. Fashion stylist for the Irish Wedding Diary and makeup Artist & Blogger for Closer2Fabulous.  1)       Why did you choose a career in Advertising/Marketing/PR/Media? Genuinely, I always found myself attracted to marketing campaigns, PR stunts and was sucked in by new and innovated things on the market especially in the beauty… Read more →

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Diesel Hired Plus-Size Models Found On Tumblr For New Ad Campaign

Instead of focusing on models or celebrities, Diesel’s artistic director,Nicola Formichetti relied on Tumblr and word of mouth to cast the subjects of Diesel’s new campaign. In a campaign which can only be described as power to the people as it shuns the typical formula for casting new campaign models, Diesel have connected with their audience in what I can only describe… Read more →

LFW12: Topshop partner with Facebook

  Topshop has partnered with Facebook to develop a new social media experience for its Unique spring/summer 2013 London Fashion Week show. Viewers of the Topshop Unique show this coming Sunday will be able to ‘customise the catwalk’ giving them the ability to change the colour of key looks and accessories. Not only that but they will also be able to order their favourite looks instantly… Read more →

La Roche-Posay: Save Our Skin

Every year, La Roche-Posay drive SOS Save Our Skin -  Melanoma Awareness Month is a global initiative supported by La Roche-Posay to promote the early detection and prevention of skin cancer. In Ireland, La Roche-Posay is once again driving the month-long awareness campaign, alongside the Melanoma Trust, the Irish Cancer Society, Dr. Patrick Ormond Consultant Dermatologist and with the support… Read more →

Lush: Human Testing?

Lush recently used their Regent Street, London,  shop window to re-enact widely used animal testing using a 24 year old female volunteer, in what I can only call a clever PR stunt as it has since made international headlines. Lush brand themselves as a ‘cruelty-free’ chain and are helping to spearhead a Humane Society International campaign to end cosmetic testing… Read more →

FHM: Retracted Racist Cover

FHM were recently accused of racism, after they posted a sneak peek of their upcoming cover on Facebook. The March edition of the Philippines FHM had featured white actress Bela Padilla posing in a pink swimsuit surrounded by dark-skinned models, accompanied by the caption ‘stepping out of the shadows’. FHM were inundated with comments accusing them of racism. They have… Read more →

Victoria’s Secret: Unveil ‘Very Sexy’ collection

Today Victoria’s Secret unveiled their ‘Very Sexy’ collection. As one of the most famous lingerie brands in the world, and having a number of the world’s high profile and beautiful models as their ambassadors, their PR company won’t have a lot to do bar syndicating images… And Hot images they are – check them out for yourself! Love Niamh x Read more →

Dublin Festival of Fashion

Dublin Festival of Fashion 2011 was launched yesterday. As some of you reading this may know, my dissertation is based upon the media relations behind Dublin Festival of fashion 2010. So, of course, I’m really excited to see the festival is back this September (8th-11th! Over the course of the weekend, a host of exciting interactive sartorial happenings will unfold… Read more →