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#XMASJAMMIES: Family create viral Christmas Card to promote production company

WNCN news anchor Penn Holderness and his family in Raleigh, North Carolina, U.S., recently released a Christmas video, which has since gone viral, of their family dancing in “Xmas Jammies” with red and green stripes, complete with its own hashtag, #XMASJAMMIES. Shot music video-style to Will Smith’s uber-catchy “Miami” and features Dad, Mom, and kids Lola and Penn Jr. rapping in… Read more →

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WesJet prove Santa does exist with their Christmas Stunt

  WesJet have proved Santa does exist, providing their passengers with a little Christmas magic and of course a couple of Christmas miracles. WesJet had passengers Skype Santa at Toronto Pearson International airport before boarding their flight. When passengers landed at John C. Munro Hamilton International Airport in Ontario, a surprise was waiting for them at the baggage claim carousel. Santa… Read more →

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1,000 cyclists stage a “die-in” protest on London streets

      More than 1,000 cyclists staged a ‘die-in” protest, organised in part by cycle activist group Critical Mass across a London road in protest at dangerous traffic conditions, last Friday. Leon Daniels, managing director of TfL Surface Transport, said one of the protesters’ key demands – segregated cycle routes – were to be introduced in the next 10 years.… Read more →

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Louis Vuitton to remove giant suitcase in Moscow

A giant Louis Vuitton trunk has been erected as an “exhibition pavilion”, adorned with the French fashion house’s famed logo and is causing a storm in Moscow’s Red Square. The 30ft-high by 100ft-long suitcase was designed to house an exhibit about travellers who had used the brand’s luggage in the past, the proceeds from which were to go to the Naked Hearts children’s… Read more →

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Social Media 101: Kmart make rookie Twitter mistake

Kmart was obviously excited to reveal they would be opening even earlier than they have ever opened before on Thanksgiving and not only that, but would stay open through all of Black Friday. Their announcement received quite the backlash online with many customers complaining about the ethics of the decision. Rule 101 of social media – At least try and… Read more →

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British Airways install interactive billboards

Have you ever seen a plane and wondered where it was flying to? British Airways are aiming to bring back the magic to flying with interactive billboards. The digital screens installed by the airline, in Piccadilly Circus and Chiswick in London, show a child standing up and pointing to the aircraft as it travels above the sign, and then displays the… Read more →

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Volvo: The Epic Split Stunt

In Volvo Trucks’ latest live test film ‘The Epic Split’, Hollywood action star Jean-Claude Van Damme performs one of his world-famous splits between two Volvo FM trucks as they are driven in reverse. However, the incredible stunt – a world first – was only made possible by Volvo Dynamic Steering.   Cool stunt and Volvo were definitely onto a winner… Read more →

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Make A Wish: BatKid Saves City

Five year old Miles is battling leukaemia. He is a bright, positive, little boy who finds inspiration in super-heroes. When Make-A-Wish Greater Bay Area (America),  interviewed Miles for a wish, he surprised even his parents: Miles wanted to be Batkid! On Friday 15 November, Miles got his wish! The day began with a breaking news story. San Francisco’s Police Chief… Read more →

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Pitch Engine: Pinterest for the PR world?

Create and promote what you love. Engage your audience with amazing content for any device.   Sound good? PitchEngine allow PR pros to create a pitch, publish it and finally, – the most important part-, to track it. Boasting a client list of over 50,000 brands, I’m confused as to why I haven’t heard of it sooner. According to their website,… Read more →