We want to trust what people tell us. Most of the decisions we make are based on the people around us @basvandenbeld

Google+ is all about data

Google is trying to combine social and search

2 types of authority that google research – those around us and those who we look up to @basvandenbeld

In the U.S you can hire a slumber party, which pushes brands products. It’s all about pushing the brand! @basvandenbeld

We outsource remembering in today’s world @mbaratz ABC News

Growing use of social media now contributing to revolutions like Occupy Wall Street @invoker

Good to be on Google + for social endorsement. Circles show influences. More should be on it.

If you want a job, clean up your Facebook page? Not according to@invoker “we want to hire real people @hootsuite

Employee empowerment is incredibly important according to@invoker

Companies should engage their employees to leverage their social contacts @invoker

Successful viral videos are user initiated @sarahfwood @unrulymedia

Embrace the opportunity- 500 hours of #Youtube videos watched every day @sarahfwood @unrulymedia

Being a small company does not stop you galvanising a movement@sarahfwood

Social videos are great for brands advocacy, awareness, action and attention – live & die by the 4 A’s @sarahfwood

Create amazing content to stand out @sarahfwood

Research your data BEFORE you create content

Think beyond the frame – What comes next? Videos don’t go viral by chance #websummit @sarahfwood

Don’t throw big money behind branded videos and leave distribution to chance.. @sarahfwood #websummit

92% of consumers trust peer recommendations @sarahfwood@unrulymedia

109% uplift in intent to purchase due to successful branded videos@sarahfwood

Creating an emotional connection with the consumer is key@sarahfwood

Savvy brands have long term strategies @sarahfwood

Track, Compare and Improve performance @janrezab

An average user on Facebook has 130 friends, likes 53 Facebook pages @janrezab

Battle for social engagement is most important #websummit

Return on Engagement results in Return on Investment @janrezab

without engagement you have no reach @janrezab

Great content in social media is highly appreciated by users as demonstrated by #Redbull recent stunt @janrezab

Many companies do not realise that power is not with the most ‘likes’ but rather with the most comments and shares

Monitor and benchmark what you do in social media @janrezab

Align your business with the individuals creating the future of money@cindygallop

@cindygallop has a message for companies targeting women as part of client base: have a woman co-founder, a 50-50 f/m tech team

A lot can happen in this world if nobody fights for credit @Ghonim

‘Building movements hasn’t changed, assembling people hasn’t changed, technology has just made it efficient!’ @joekgreen

@ghonim: “Leadership by charisma will go into decline, leadership by people empowerment on the rise” Here’s hoping!

A lot of money can be made when you create characters that can resonate digitally #websummit

Mobile app usage facts from @aol ‘s Tim Armstrong on Main Stage: “People download 30-40 apps, but only use 5-8 regularly.”

Love Niamh x

So as the regular readers of LovePR.ie know, I recently attended the Dublin Web Summit.

I tweeted up a small storm and have since been trying to group the information I have learnt into blog posts, with no such luck to date.

Instead, I’ve decided to publish all the quotes I tweeted here on LovePR.

Without further ado…

Dealing with Social media issues digitally is easier for companies @joshuamarch

“Service is as important as branding” @joshuamarch 

“Listen good and engage me personally” @HubertGrealish 

Not all content needs to be branded! Brand savvy consumers decode in seconds @HubertGrealish 

Word of mouth is the most important tool of all

55% of consumers want to have ongoing conversations with consumers

89% of consumers would feel more loyal to brands if they engage in feedback

41% of Pinterest users share branded content.. 35% on Instagram @HubertGrealish

Content is your story! Listen, update and keep talking!

Brand implications and opps: never lose the human touch

Think local even for global campaigns

53% of Irish consumers suffer from #FOMO - Fear of Missing Out!

Don’t build a social network to be a social network… Just build something that improves people’s lives.

Social media….future is definitely mobile…

“Mobile devices account for 1/3 of all search traffic by year’s end”@NiallHarbison @SimplyZesty

Facebook only writing code for mobile – Zuckerburg 2012 – Future is mobile!

“Phones will be your new wallets in the next 12-18 months”@NiallHarbison

85% of the world is going to be 3/4G enabled yet only 1% of campaigns are designed for mobile

With PPC ads, you’re not buying attention, you’re renting it

Build marketing assets that you own @dharmesh

“Create useful content, clean designs and fast websites” @dharmesh

SOLVE FOR THE HUMANS #websummit

Use http://grader.com  - free website to grade your website #websummit

Facebook is more than a great way to share pics, it’s also one of the top 10 search engines in the world! @dharmesh

Do not ignore Google + #websummit

Faster websites make ppl happier. Google will favour high speed websites. So invest in making ur website faster! - @dharmesh

Mobiles share of paid clicks – 15.10% – Mobile Click Share grew 181% during 2011 - @JonDMyers 

Tablet penetration to market of mobile clickshare was 37% and growing in Dec 2011 @JonDMyers

Focus on mobile user experience and analytics to get the FULL picture @JonDMyers

A “like” is NOT a relationship – lets get back to relationship building, or run risk of turning people off your brand for good! 

“Only 18% of the people that have liked a brand have intent to purchase that brand.” #websummit

Marketers can optimise and target purchase intent @digijoe

Up to 95% of traffic from publishers for merchants DO NOT convert into sales @digijoe

Hire and fire for attitude @adormandy

Sound creation will find its rightful place in the online world#websummit

People hate irrelevance . Resonate to your audience, at the right time @sailthru

Send your emails to the right person @sailthru

Sending emails at the right time results in 12% decrease in opt-outs@sailthru

Respect the user = respect the inbox, identify disengagement @sailthru

Critical mass v’s Credical mass? which is more important to you?@scottbelsky

Sites like Pinterest foster proper attribution @scottbelsky

Exposure will be the best form of lead generation @scottbelsky

If you put something out there people with run with you or against you…. @baratunde

“There are two great evils: the evil of slavery and human trafficking and the evil of Twilight.” @baratunde on hate-tweeting 

Love Niamh x

Dharmesh Shah, CTO and co-Founder of all-in-one marketing software company HubSpot, Inc. announced today that Lean Startups guru Eric Ries to has joined HubSpot’s Advisory Board.

Eric Ries is behind the New York Times bestselling The Lean Startup and resulting Lean Startup movement. Just as HubSpot transforms the way businesses market themselves with inbound marketing, Ries changes the way startups operate by encouraging shortened product cycles with frequent iteration and data-driven decisions.

“I’ve known Eric for many years and have been following his work avidly” said Shah “not only was HubSpot built with lean startup principles, I believe this evidence-based approach to iteration and learning is directly relevant for organizations looking to transform their marketing.”

Ries joins the likes of Dropbox CEO Drew Houston, Sequoia Capital’s Jim Goetz, Gary Vaynerchuk, Chris Brogan and several others on HubSpot’s Advisory Board.

“Dharmesh and I first chatted over a nice dinner years ago in Boston’s North End and were both struck by similarities between my book and his startup,” said Ries. “HubSpot has used the lean startup method to build a spectacularly successful company.  What I particularly love about HubSpot is that they are so geeked out on data analysis and making evidence-based decisions, which are at the heart of the Lean Startup process.”

Also in support of this news, Lean Marketing: How to Run Your Marketing Team Like a Startup will run today on HubSpot’s 100,000+ subscriber marketing blog (http://blog.hubspot.com) at 9am ET.

About HubSpot

HubSpot, Inc. are the creators of HubSpot 3, the most powerful, comprehensive, tightly integrated all-in-one marketing software system available anywhere. HubSpot’s all-in-one marketing platform powers the growth of nearly 8,000 companies in 56 countries with a suite of everything needed to attract, generate, nurture and convert leads into an accelerating stream of customers. Marketers benefit from HubSpot software’s tight integration of otherwise disjointed marketing efforts, features and functions, from SEO to content generation to measurement, and its market position as the only end-to-end marketing software. More importantly, HubSpot stands for the love of marketing. All marketers benefit from free services like their http://Marketing.Grader.com app, grading upwards of 250,000 companies per month, and HubSpot’s popular blog and extensive library of marketing data and expertise helps rid the world of ineffective, interruptive means of marketing. At all levels, HubSpot works to provide a step-by-step method to deliver marketing that people truly love. HubSpot is a two-time Inc 500 honoree, has been named one of Forbes’ 20 most promising companies in America and ranked as the #8 fastest growing technology company in the world on the Deloitte Fast 500.  HubSpot, Inc. has 400 employees, was founded in 2006 and is based in Cambridge, Massachusetts, with a new Dublin office slated to open January 2013. Find them athttp://www.HubSpot.com. Find out if HubSpot software is right for your business by applying for a free inbound marketing assessment.

About Eric Ries

Eric Ries is an entrepreneur and author of the New York Times bestseller The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Business, published by Crown Business. He graduated in 2001 from Yale University with a B.S. in Computer Science. While an undergraduate, he co-founded Catalyst Recruiting. Ries continued his entrepreneurial career as a Senior Software Engineer at There.com, leading efforts in agile software development and user-generated content. He later co-founded and served as CTO of IMVU, his third startup. In 2007, BusinessWeek named Ries one of the Best Young Entrepreneurs of Tech. In 2008 he served as a venture advisor at Kleiner Perkins Caufield & Byers before moving on to advise startups independently. Today he serves on the advisory board of a number of technology startups and venture capital firms. In 2009, Ries was honored with a TechFellow award in the category of Engineering Leadership. In 2010, he was named entrepreneur-in-residence at Harvard Business School and is currently an IDEO Fellow. The Lean Startup methodology has been written about in The New York Times, The Wall Street Journal, Harvard Business Review, Inc., Wired, Fast Company, and countless blogs. He lives in San Francisco with his wife, Tara.

As part of her conversation with Ann O’Dea – CEO of Silicon Republic – at the Dublin Web Summit, the Managing Director of RTÉ Digital, Múirne Laffan, reiterated the division’s ambition to engage, collaborate and listen to what she described as “Ireland’s vibrant and gifted technical and creative community”.

“We have exceptionally talented people working with us in RTÉ Digital, but we’re keen to reach-out to the wider technical and business community; learn from them, engage with them to augment our skill-set; and create partnerships that will help RTÉ further evolve its’ Digital strategy”, said Múirne Laffan, Managing Director, RTÉ Digital. “We are operating in an environment that is moving incredibly fast, and it is imperative we connect with those who are driving the changes and innovation in our media ecosystem, so that we continue to connect with our audiences and deliver the content they want, how and where they want it.”

Laffan encouraged anyone with a technical or creative idea to contact the RTÉ Digital team.

“We’re keen to engage, and to forge relationships with the technical and creative community, who are best positioned to help us future-proof our digital offerings”, concluded Laffan. “Every idea will be evaluated; we believe there is incredible talent and ideas out there just waiting to be harnessed”.

Any business or individual who wishes to contact RTÉ Digital can do so via a dedicated e-mail address Digital.innovation@rte.ie.

Love Niamh x