Lately Diane Von Furstenberg has been the powerhouse of PR partnerships; designing a swimwear line for ROXY and joining forces with Evian to create a limited edition 2013 bottle which will be available in November 2012. Von Furstenberg’s latest partnership saw her partner with Google for New York Fashion Week, in a fashion first which saw the marriage of fashion and technology.
And what have Google got to do with fashion I hear you ask?
Well they’re called Google Glasses and they made their debut during Von Furstenberg’s show at New York Fashion Week. The frames have built-in screens which add a digital layer to what the wearer sees by enabling Internet, an Android operating system, motion sensors, GPS and a camera. With these glasses you can update your Twitter feed, send emails and text without the inconvenience of a handheld phone.