“HommeMystere understands you want quality lingerie style underwear made with care, attention to detail, and fits your body perfectly. Comfortable mens panties that really do fit, bra straps that don’t fall off the shoulder, teddies that don’t ‘ride up’ half way through the night and quality soft fabrics that feel great for all day wear.”
Does this sound like something you want for your man?
Australian store HommeMystere has launched a range of lingerie for the not so fair sex to help them channel their ‘inner femininity’. The store offers bras, thongs, stockings and nightgowns in all manner of material and designs.
As PR stunts go, this is definitely a great one to launch the brand as the campaign has already received a great response on MailOnline, her.ie, Perez Hilton, New York Magazine, and Jezebel to name just some of the worldwide coverage. In addition, the campaign images are being shared on various social media platforms due to the visual nature of the campaign which shows men wearing lingerie.
Love Niamh x