As a PR pro, if you are currently sponsoring any celebrity to tweet on behalf of your clients brand, then this is your WORST nightmare. Spanish tennis player David Ferrer sent a tweet out to more than 350,000 of his followers telling them how great using Samsung’s new Galaxy S4 was, but accidentally sent the message from his iPhone.
Great PR for Apple…
The tweet has since been deleted but was picked up by Spanish media as Samsung are currently sponsoring the Mutua Madrid Open Tennis Tournament.
Source – Huffington Post Spain