U.S. Open debut giant social media wall

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The U.S. Open kicks off today,  26th August 2013,  with plenty of on-site entertainment for tennis-goers. To add to the long list of attractions, The Open will also feature a giant social media wall measuring 50 feet wide and 8 feet tall.

“US Open Social Wall”, a new fan enhancement for the 2013 US Open, showcases fans’ passion for the tournament by centralizing and displaying the most compelling US Open-related social content. The Social Wall will feature posts from Facebook, Twitter and Instagram. The new Social Wall will enhance the fan experience and connect the fans at home and at the tournament. Fans’ social reactions and photos will be displayed in real time on the Social Wall on the grounds and on usopen.org utilizing #usopen

The wall will also highlight what’s trending and keep attendees up to date with the latest news and upcoming events.

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