Oreo launch ‘The Dublin Twist’

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London-based advertising agency Draftfcb has recently launched an outdoor campaign in Ireland for cookie brand, Oreo, ‘Dublin Twist’.  Featuring a total of 15 ads, Two of which—Iveagh Gardens and the Bram Stoker Festival—are suggestions from the public. The sixteenth and last ad will depict a place or event chosen by a reader from TheJournal.ie.The campaign is a follow-up from the brand’s Cannes Lions Cyber Grand Prix-winning ‘Daily Twist’ campaign, which suggests places to visit and is accompanied with an illustration of an Oreo cookie.

The ads created give a Dublin twist to the original campaign by suggesting places to visit in the city with a relevant illustration involving an Oreo biscuit. The campaign was made possible after PHD won the out-of-home Fame – The Agency Edition competition and secured €150,000 of media space.

Draftfcb London’s executive creative director, David Harris, said: “Through the iconic images of Oreos, this campaign invites people to get together and discover the less well known, more unconventional parts of Dublin.

“In addition to helping connect them with each other, we direct them to different events in a fun and playful way.”

Activity will include bus wraps and an ‘Oreo Express’ wrapped train which will offer samples. The campaign will run until 4 November.

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