The Petite Syrah café in Nice, on the French Riviera, is charging customers €7 for ‘a coffee’, but a more affordable €4.25 for a ‘a coffee please’ and a much more affordable €1.40 for those who greet the server.
The charges are all outlined to customers on a board behind the counter.
Manager Fabrice Pepino says: “It started as a joke because at lunchtime people would come in very stressed and were sometimes rude to us when they ordered a coffee. I know people say that French service can be rude but it’s also true that customers can be rude when they’re busy.”
Mr Pepino says the sign has been a success. He’s never actually had to enforce the novel pricing scheme, he said, but has nevertheless noticed a marked difference in the behaviour of his customers.
‘Most of my customers are regulars and they just see the funny side and exaggerate their politeness,’ he added.
I’ll bet this little French cafe didn’t realise that they would receive worldwide attention when they came up with this novel pricing guide.