Kmart was obviously excited to reveal they would be opening even earlier than they have ever opened before on Thanksgiving and not only that, but would stay open through all of Black Friday. Their announcement received quite the backlash online with many customers complaining about the ethics of the decision. Rule 101 of social media – At least try and… Read more →
This is pretty sick if it is a stunt. The Drum are reporting that a series of tweets posted on Twitter by @ButerasCandiess purporting to be a suicidal teenager in Toronto, was actually in fact a PR stunt to promote American singer Ariana Grande’s new album. Police were sent on a wild goose chase trying to locate the young girl… Read more →
I came across the infograph below on Pinterest and it did make me stop and think; Influencers V’s Brand Advocates – Which works successfully? From a PR perspective, PR pros rely heavily on Word Of Mouth (WOM), primarily through the use of influencers and brand advocates. WOM has long since been agreed as the key to great marketing, after all, how… Read more →
On Thursday 24th January 2013, Twitter launched Vine: a mobile service that lets you capture and share short looping videos. Like Tweets, the brevity of videos on Vine (6 seconds or less) inspires creativity. Posts on Vine are about abbreviation — the shortened form of something larger. They’re little windows into the people, settings, ideas and objects that make up your life.… Read more →
