Life Style Sports Launch ‘Game On’


On Monday 15th April, Life Style Sports launched its ‘Game On’ sports style campaign. The Game On collections highlight this seasons key sports style trends at Life Style Sports, giving customers a fresh and vibrant selection of footwear and apparel to choose from to create their own sports style look.


With international stars already setting the sports style tone; Professor Green as the face of Puma,Taylor Swift the Keds footwear ambassador, One Direction wearing New Era caps and Rita Ora and Rhianna wearing an array of Nike Blazer hi-tops; sports style fashion continues to be a top trend. All of these brands and more are stocked instore and online making Life Style Sports the must visit destination for all sports style needs.


Mark Stafford, CEO Life Style Sports said, “Game On is a very important concept for us at Life Style Sports. We have gathered some the best sports style brands that are aspirational AND affordable and have put them all under one roof. The range has widened significantly, the selection at every Life Style Sport store continues to improve and we believe that we have the collection to kit everyone out for Summer 2013.”


A key element of the Game On campaign is the #GameOn competition. Life Style Sports are asking their customers to show  the ‘style in their game’. To enter #GameOn customers simply need to post a picture of themselves wearing their coolest sports style gear to twitter and/or instagram along with the hashtag #GameOn to be in with a chance to win €1,000 worth of Life Style Sports goodies, an exclusive sports style photoshoot, a fashion magazine feature and their favourite image from their shoot displayed on their very own billboard.


The Game On range is available in all 64 Life Style Sports stores nationwide, including the online store at Customers can have their purchases delivered to their door or, with the newly launched Delivery to Store service, order online and collect from their nearest Life Style Sports store.

Love Niamh x

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